DIfferentiation challenges in tech products
October 31, 2011
Technology is an accelerated industry where differentiation has reached a new competitive level never seen before in other industries.
The basic differentiators we used in the past - "better service", "faster", "low price" etc. have all become widely expected by customers. They have become the minimum standard for a business to survive.
How will you differentiate your product and service to succeed in your industry?
How changing a button label helped a site increse their revenue by millions
October 30, 2011
Sometimes a very small change can have a tremendous impact on the bottom line. The folks in this documented annecdote discovered that just changing a button label, and some other minor text, helped their client earn hundreds of millions of dollars more in revenue.
How big agencies make big mistakes
October 29, 2011
Are you one of those people that things bigger design agencies are better? If so, you may be surprised to learn that some of the bigger agencies are also responsible for the biggest errors. We are talking about multi-million dollar errors + years of ongoing legal expenses.
Levi's lost dozens of million dollars (so far) thanks to a big name software consultant. This type of loss would have put most ventures out of business for good.
Marin county is still entangled in a legal battle with the same consultant over the flawed implementation of an enterprise system.
Bigger agencies are not necessarily better.
When your customer is wrong
October 6, 2011
Your customers may request features. They will make strong and rational cases why a feature should be included in your product. Should you invest thousands of dollars to put this feature into your product?...
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Your customer user profiles are changing
October 5, 2011
Technology today is changing faster than ever. In the tech industry, some products are either succeeding or failing within 3-6 months.
On the other hand, product development takes months if not years. How can you make sure that your products a will remain relevant to your target segments by the time you release them?
One pixel can help your business make or lose a lot of money
October 4, 2011
Little design details can have a significant impact on the bottom line. A company discovered that an element that was as small as a thin pencil line made the difference between the company earning or losing millions.
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